$LOOBY was created by Stephen Bliss – the legendary artist behind the iconic covers of Grand Theft Auto and Red Dead Redemption. Inspired by a simple sketch from his five-year-old son, it has grown into a complex universe filled with unique characters, a complete storyline, and a passionate global community.

Whether you’re here for the art, the lore, or the chance to help build something truly original, $LOOBY offers an ever-expanding world where creativity has value – and every holder has a voice.

Welcome to the Loobyverse.